Lydia Bae - UI/UX Designer

Google Partners

Google Partners is a fantastic service for SMBs to onboard a trusted agency partner. The initiative works to provide a business with the support they need to grow their business online through Google products. To advertise these benefits, I created an animated banner to highlight the key benefits of becoming a Google Partner, encouraging agencies to register for certification.

Skills used

  • Ideation
  • Illustration
  • Art Direction

Iconography

I created a new icon set for the banner animation. These animated icons are simple, modern, friendly and quirky. The main challenge was creating flexible shapes to transform an icon to another.

Motion provides meaning

Focused on continuous, meaningful, subtle and clear animations and transition. I created a storyboard to explain the details of animations and transitions.

Colour Usage

Based on the brand guide, Google Partners logo lockups should be perfectly visible and must not merge with the background. I have experimented opacity of light grey to combine with colourful icons.