Google Partners + Customisable Loyalty Emails

We were asked by the Partners team at Google to design and build a series of customisable templates for Premier SMB Partners (PSP). These were intended to be sent to their advertisers as part of a loyalty program following Google AdWord purchases.

Skills used

  • Email Newsletter Design
  • Illustration
  • Art Direction

Sketches

Illustrations

I created 6 email templates, each targeting a different message, but aligned and following the same design style. The PSPs also received instructions on how to customise the templates to make them completely their own, with their unique copy and logo.

The Result