Google phone support remarketing ads

Google offers a fantastic phone support service for new advertisers, providing dedicated AdWords experts to help set up first time campaigns for free. For users who find signing up online a little tricky, phone support is a huge win and leads to uplifts in conversion rates. To support this, I created a friendly animated banner advertising the service to users who had read about AdWords online, but failed to get up and running on their own.

Skills used

  • Illustration
  • Storyboard
  • Art Direction


I created a storyboard to support the banner taglines and animations for each frame.

Illustration Style

The illustration style was inspired by new Google material design. The brand guideline emphasizes geometric and flat shape with vivid colours.

The Result