Lydia Bae - UI/UX Designer

Financial Times | AXA Distribution Hub

AXA wanted to provide potential investors with the data and tools they need to consider the fund (and it’s subsequent divisions) in more detail. A comparison table that splits out the fund facts for easy analysis, is more visually engaging than the industry standard ‘fact list’, whilst being a helpful tool for potential investors.

Skills used

  • Information Architecture
  • User Interface Design
  • Art Direction

Mood board & concept

The site is contemporary, colourful and eye grabbing, whilst complimenting both the FT Adviser and AXA IM brands. Refreshing the site’s content required flexible UX and UI to accommodate changes. Each planned content group brings with it a new part to the story, and the flexible layout ensures the site looks slick throughout the run.